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McKinsey internettari

La McKinsey pubblica uno studio che dimostra quanto valore economico generi internet, quanti nuovi posti di lavoro e quanta innovazione produca al di fuori dello specifico mondo della tecnologia. (Tra i 13 paesi studiati c’è anche l’Italia).

  • The Internet accounts for 3.4 percent of overall GDP in the 13
    nations studied. More than half of that impact arises from private
    consumption, primarily online purchases and advertising. An additional
    29 percent flows from investments by private-sector companies in
    servers, software, and communications equipment. The Internet economy,
    now larger than that of Spain, surpasses global industry sectors such as
    agriculture and energy.
  • The Internet is a critical element of economic progress, pushing a
    significant portion of economic growth. Both our macroeconomic approach
    and our statistical approach show that in the mature countries we
    studied, the Internet accounted for 10 percent of GDP over the 15-year
    period from 1995 to 2009, and its influence is expanding. Over the last
    five years of that period, its contribution to GDP growth in these
    countries doubled, to 21 percent. If we look at the 13 countries in our
    scope, the Internet contributed 7 percent of growth from 1995 to 2009
    and 11 percent from 2004 to 2009 (exhibit). In the global Net’s growing
    ecosystem of suppliers, US companies play leading roles in key sectors.
    China and India rank among the fast-growing players in the Internet’s
    global supply chain.
  • Most of the economic value the Internet creates falls outside of
    the technology sector: companies in more traditional industries capture
    75 percent of the benefits. The Internet is also a catalyst for
    generating jobs. Among 4,800 small and midsize enterprises surveyed, it
    created 2.6 of them for each lost to technology-related efficiencies.

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