Accenture: dvr destroy traditional tv
Fininvest, prime minister's holding company, has sold some 16 per cent of Mediaset, the media company. Now it only has 34 per cent of Mediaset. Why? Speculations and rumors have pervaded Italy since the announce has been made. But one thing is clear: Mediaset has been sold at a maximum. Because traditional tv are going to lose value in the next years. And that's because advertising is dramatically changing.
Take a look at this Accenture's report for info.