Luca De Biase
An Italian journalist writes about what's happening in his funny country:
a laboratory for the study of broken democracy and creative capitalism.
Plus news about media and cultures.

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Sabato, 16 aprile 2005

Accenture: dvr destroy traditional tv

Fininvest, prime minister's holding company, has sold some 16 per cent of Mediaset, the media company. Now it only has 34 per cent of Mediaset. Why? Speculations and rumors have pervaded Italy since the announce has been made. But one thing is clear: Mediaset has been sold at a maximum. Because traditional tv are going to lose value in the next years. And that's because advertising is dramatically changing.

Take a look at this Accenture's report for info.
10:32:50 AM    comment [];

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