Context is king
Information is a hard science. Because we live in information, we can only understand it by getting out or ourselves. And the new digital media are far more hard to understand than previous media, because they are so pervasive and participative.
One way to get out of ourselves is to make the most of context. It gives meaning to the small pieces of information that we get. Bloggers have a point with this: because they provide a context to any piece of information that is structurally different from the tipical way to use information. It's a kind of context that starts from individual point of views to became a collecctive point of view.
Italian bloggers are still too few. French bloggers are ten times more than Italian bloggers. Maybe that's because the French culture of collective thinking is much more developed that the Italian one.