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Linkedin: il testimonial sei tu

Sollecitati da un pezzo di Attitudo, possiamo andare a dare un’occhiata alle impostazioni di Linkedin, per vedere se davvero usano l’immagine degli utenti come se fossero testimonial di pubblicità. E in effetti nelle impostazioni dell’account Linkedin chiede se sei d’accordo a essere trattato come un testimonial. Il default è che sei d’accordo. Se non lo sei devi deselezionare l’autorizzazione e salvare la nuova impostazione.

Ecco la richiesta di Linkedin:

LinkedIn may sometimes pair an advertiser’s message with social
content from LinkedIn’s network in order to make the ad more relevant.
When LinkedIn members recommend people and services, follow companies,
or take other actions, their name/photo may show up in related ads shown
to you. Conversely, when you take these actions on LinkedIn, your
name/photo may show up in related ads shown to LinkedIn members. By
providing social context, we make it easy for our members to learn about
products and services that the LinkedIn network is interacting with.

Inoltre:

LinkedIn works with partner websites to show advertisements
to LinkedIn members on their sites. This collection of partner sites is
called the LinkedIn Audience Network.

Advertisements shown to you on the LinkedIn
Audience Network are selected based on non-personally identifiable
information. For example, advertisers are allowed to target their
products and services based on broad categories such as Industry, Job
Function, and Seniority.

Your personal information is not shared with
or sold to any 3rd party. LinkedIn is committed to clarity, consistency,
and member control in all matters related to privacy and data.

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Luca De Biase

Knowledge and happiness economy Media and information ecology

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