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La prima lettera di Tim Cook: abbiate fiducia Apple non cambierà

Su ArsTechnica (e poi su un milione di altri siti, ma non su quello della Apple, in questo momento) è apparsa la prima lettera di Tim Cook ceo della Apple:

Team:

I am looking forward to the amazing opportunity of serving as CEO of
the most innovative company in the world. Joining Apple was the best
decision I’ve ever made and it’s been the privilege of a lifetime to
work for Apple and Steve for over 13 years. I share Steve’s optimism for
Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to
the entire executive team and our amazing employees. We are really
looking forward to Steve’s ongoing guidance and inspiration as our
Chairman.

I want you to be confident that Apple is not going to change. I
cherish and celebrate Apple’s unique principles and values. Steve built a
company and culture that is unlike any other in the world and we are
going to stay true to that–it is in our DNA. We are going to continue to
make the best products in the world that delight our customers and make
our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All
of the incredible support from the Board, the executive team and many
of you has been inspiring. I am confident our best years lie ahead of us
and that together we will continue to make Apple the magical place that
it is.

Tim

I binari sui quali Jobs ha avviato la Apple sono un’identità, una cultura e un metodo di lavoro. Questi non cambieranno perché sono diventati il dna della società.

E’ il messaggio di cui c’è bisogno, oggi. Domani, però, quei valori dovranno essere interpretati nella vita reale. Se Jobs ha fatto un buon lavoro, la nuova squadra ci riuscirà.

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Luca De Biase

Knowledge and happiness economy Media and information ecology

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